Cоѕt Effective Wауѕ tо Gеt Mоrе Personal Training Clients

Posted by in OneFitStop

Personal trainers аlwауѕ wаnt tо gеt mоrе members fоr thеir business. Withоut a constant flow оf people уоu will steadily gо оut оf business. It iѕ thеrеfоrе paramount thаt a personal trainer hаѕ a systematized wау оf attracting a steady flow оf fresh prospects tо kеер thеir business alive.  Evеrу single successful business hаѕ ѕоmе sort оf systematized prospect funnel. Thiѕ iѕ a system designed tо ensure уоu maximize clients fоr уоur business whilе minimizing cost оf advertising оr marketing tо acquire them.  Thе fоllоwing аrе fivе оf thе easiest,…read more

Five ways to nail your personal training interview

Posted by in OneFitStop

Bеfоrе Thе Interview:  Muсh оf thе work fоr аn interview iѕ dоnе bеfоrе thе асtuаl interview starts. It gеtѕ уоu set uр аnd intо a good position tо gеt thе job уоu’rе gоing for. Sоmе suggestions оn things tо dо bеfоrе thе interview are:  Research thе company – Lооk uр thе company, thеir website, аnу news articles аbоut them. Find a bit аbоut whаt thеу do, аnd whаt thеу lооk for. Yоu mау hаvе dоnе thiѕ whеn уоu prepared уоur resume, but thiѕ will hеlр tо gеt it fresh in…read more

Fitness in the Age of Technology

Posted by in OneFitStop

In today’s growing fitness industry it is incredibly vital to maintain a competitive edge as more businesses are becoming incredibly creative in implementing new ways to stay above their competition. There is however one way that you can add value to your memberships: integrate with technology for fitness businesses. There are three main ways you can rev-up your use of technology which will lay the foundations to maintain your competitive advantage: Having a powerful and effective website Know your online marketing channels and methods Build your business within a membership…read more

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The First Things To Think About When Marketing In Our Industry

Posted by in Fitness Business

So here’s the thing, if I was a personal trainer I could write up your fitness plan; sit with you to identify your goals, give you a list of exercises you need to do and recommend to you what you should and shouldn’t eat…. but I’m not, I’m a marketer, so instead I’m going to share with you the things you need to think about now when marketing in the fitness industry. Start With A Name The first thing you need to think about is a name. What’s in a…read more

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Grow Your fitness business, lesson #8: Be clear about yours and your clients expectations

Posted by in Fitness Business

Continued from “ A 20 step guide to growing a successful fitness business in 2015” Lesson #8: Be clear about yours and your clients expectations There’s a great saying when it comes to sales (which you are doing right now!) – “Under promise and over deliver”. This is the #1 secret to ensuring that your clients stick with you till the very end. Conversely, never promise what you can’t deliver as you’ll burn through clients like calories on a treadmill. Unfortunately for all fitness professionals, the fitness industry is rife…read more

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Grow Your Fitness Business, Lesson #7-Make sure that you manage your leads

Posted by in Fitness Business

Continued from “ A 20 step guide to growing a successful fitness business in 2015” Lesson #7: Make sure that you have a leads management system in place If you’ve performed steps 1-5 correctly, there’s a likely chance that you’ll be capturing people’s names, numbers and email addresses. Managing and converting these leads is now crucial to securing new clients and must be done professionally to be effective.   Lucky for you, OneFitStop offers a Leads Folder, where all information from your leads can be kept and stored including name,…read more

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Grow Your Fitness Business, lesson #6: Give away free or discounted trials

Posted by in Fitness Business

One of the easiest ways to capture a lead for your fitness business is by offering a taste of what you do for free or at a discount. We know that you’re probably thinking “why would I spend my time working for free?”. Great question. Here’s why we think it may help you: When people feel that they don’t have to commit too much of themselves to try something that will add value to their lives, most people are keen to give it a shot.     Perhaps start off…read more

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Grow Your Fitness Business, Lesson #5: Constantly Advertise Yourself

Posted by in Fitness Business

Continued from “ A 20 step guide to growing a successful fitness business in 2015” Step 5: Constantly advertise yourself in a unique way Once you have determined your skillset and audience (see steps 2-4), it’s time to get creative. If you’re not the creative type, never fear. Sites like freelancer or fiverr.com allow you to find people who could do some graphic design work for posters, flyers, T-shirts and more for a very low price. Feel free to do things that others aren’t. Perhaps you could advertise in a…read more

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Grow Your Fitness Business, lesson #4: Target Your Clients

Posted by in Fitness Business

Continued from “A 20 step guide to growing a successful fitness business in 2015“. Step 4: Target the places that your clients are found. Once you know more about your audience (see step 3), you’re better able to target people of a similar interest, making efforts to attract new clients easier and more effective. If you know that your clients are into their golfing for example, perhaps you should start advertising at courses nearby? Do they go to local cafe’s? See if you can put up some flyers. Understanding the location…read more

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Grow Your Fitness Business, lesson #3: Understand your clients

Posted by in Bodybuilding Supplements

Continued from “ A 20 step guide to growing a successful fitness business in 2015” Lesson 3: Understand your clients If you already have a few clients, take a moment to consider who they are. Are there any similarities or patterns that you are noticing? Record their ages, how you found them, what times you train with them and what they are interested in and tailor your services to match it. That way, you can better target similar customers in the future. Do your clients train in the mornings or evenings? Are…read more

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