The proof is in the numbers. Pilates and yoga studios are here to stay and growing at exponential rates. As of November 2016, the annual revenue of pilates and yoga studios combined to reach an astounding $10 billion.
Additionally, pilates and yoga participation in the United States is at an all-time high. According to a recent Yoga Industry Snap-Shot, “there are now over 36.7 million Americans studying pilates and yoga, that’s up from 20.4 million in 2012 according to Yoga Journal and Yoga Alliance.” That’s an 80% increase!
As more students hit their mats, it’s essential for pilates and yoga studio owners to stand out against their competition. The key to cornering the market lies in creating a unique branding and marketing strategy to attract potential members to come to your pilates and yoga studio.
Let’s take a look at the top business marketing and branding tips for pilates and yoga studios.
When it comes to branding and marketing, you need to be authentic and original. While it’s important to look at the business models of successful pilates and yoga studios, remember that your studio is one of a kind.
Creating your pilates and yoga studios’ logo, banners or slogans should be an exciting time – think creative. Meaningful, unique designs will stand out to potential members. They express your brand message and connect with your target audience.
Always remain authentic to your vision for your pilates and yoga studio. Don’t forget that branding, marketing, pricing, hiring, and class offerings need to work for you and do what’s best for your business.
Create a social media presence
Gaining that elusive, large marketing reach while expanding brand recognition is a tactic many aim for, yet few master. Social media is the perfect tool for pilates and yoga studio owners. In fact, referrals through social media are the largest contributor to pilates and yoga center membership growth.
The power of social media is undeniable. Every month more than 2 billion monthly users flock to Facebook, 330 million users tweet on their Twitter feed, and an impressive 700 million users share their images on Instagram. As you develop your social media presence, followers will share your pilates and yoga studio news, promotions, and other information to promote and market your studio.
Create a fresh website
Investing in a fresh website is essential for a successful pilates studio or yoga studio. Think about it, how likely would you be to visit a fitness center without viewing their website first? Your studio’s website is the epicenter of your brands’ digital footprint. Without a website, potential students won’t be able to find your studio or see what classes you offer.
A smart, visually appealing website will help your pilates and yoga studio grow. With the right embedded software, your studio members can register for classes with online booking, track their fitness progress, and check into their studio classes.
Articles and blogs can be written to promote your yoga studio through Google Analytics. When you can captivate your followers, they’ll follow your blog and become invested in your brand. The more they enjoy your content, the more they will share it with their family, friends, and colleagues.
Your best bet for original content and blogging is to keep things simple. Give your reader what they want and encourage your instructors or guests to blog on your studio website. Health and fitness tips about yoga philosophy and pilates practices are great ways to promote your classes and brand.
Blogging also creates the opportunity to generate content for your website that’s full of keywords to gain traction and drive traffic on search engines. Once your blog gains a following, other yoga websites may feature your posts as a way to increase your visibility and to gain new yoga studio members.
Talk about your studio
Think of every person you meet as a potential referral, student, or instructor. The more you talk about your pilates and yoga studio the better.
Creating genuine interest by telling others about your studio can be anything from bringing up your stellar amenities, engaging classes, and helpful staff. The greater the buzz around your studio, the more potential clients and students you’ll attract.
Always remain authentic and true to your brand while marketing your yoga studio. If you follow these simple tips, you’ll be on the path to marketing your pilates and yoga studio to be the best in your area.