When you create an offer to advertise on Facebook, you essentially have two options— have your followers click a link that takes them to an opt-in page on your website or create a Facebook form right there. The best thing you can do? Make it easy on yourself and create the Facebook lead form right where you’re advertising: Facebook.

Facebook lead forms allow you to capture lead information while avoiding long, annoying questionnaires.  By cutting down the time it takes for customers to reach the offer, you increase the likelihood of more signups from your promotion.

You can use Facebook leads and forms to spread the word. Allow your prospective and current members to sign up for offers like free classes, discounts, or refer-a-friend promotions, all without leaving their favorite website. When someone clicks on one of your ads or posts, Facebook creates an auto-fill form with the information the user has already submitted to Facebook like their name or phone number. All that’s left for them to do is finish filling out the form and click submit.

In order to start collecting your user’s information and promoting your offers on Facebook, you need to create a lead capture form. With the following tips below, creating a Facebook form is simple and can help get your promotion off the ground.

What type of questions do I ask on a Facebook form?

The great thing about Facebook forms is that they are completely customizable. This means that you can ask any questions you want, from the simple request of a name to open-ended questions asking for feedback or what they’re looking to get out of your studio.

You are not only offering someone a great promotion, you are also trying to gather their information so you can market to them in the future. At the minimum, these questions should be in every form you create:

  • First and/or last name
  • Phone number
  • Email address

Looking to create a more robust form? Here are a few examples of some open-ended questions you could ask.

  • How often do you attend a fitness class?
  • Are you currently a member of a gym or fitness studio?
  • What is your preferred method of working out?
  • What are you seeking to gain from joining our studio?

How many questions are optimal?

Short answer: this depends. Some forms will need to be long and informative. Some will simply require short questions that will take respondents minimal time to fill out. In the end, try to only ask questions that are necessary and what you need. For example, if you’re creating a form to gauge how members enjoyed a recent 5K you hosted, don’t ask them questions about what classes they regularly take at your studio.

Even if your offer is amazing, people often don’t have the time or the patience to fill out a 20 question lead form. Ask as many questions that make sense, but test different versions of forms against each other and compare fill-out rates to figure out what’s working for your fitness studio.

How to create a clear call-to-action

When you create a Facebook form the default call to action is “Learn More.” Always customize this to what applies. Make sure your call to action tells users exactly what they are getting. If you’re offering a free class, change the call to action to “Get Your Free Class Today”. If you’re offering a discount, “Click for 25% off Your First Class”.

What to put on your “Thank You!” screen

The last step to building a Facebook lead form is to optimize your thank you screen. Once your users fill out the form and click the call-to-action, they are taken to a thank you screen. Go above and beyond and customize this to say more than a simple “thank you”. Optimize the screen with a link to a class-booking page, your “Contact Us” page, or a blog you’ve posted. It’s one more way for you to drive traffic back to your website.

William Colbert

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