The best fitness studio offers in the world don’t mean anything unless people are seeing them. The best way to get people’s eyes on your latest offer? Social media.
Facebook and Instagram are technically one company, but both great places for fitness studios to start focusing a social media strategy. By creating great content you can drive views and engagement, therefore getting people to see your offers and start coming to your studio.
Why does engagement matter?
You can have thousands of followers and post content multiple times a day, but without engagement, you aren’t going to get any results. Social media channels like Facebook and Instagram are run on complex algorithms that determine how often and to whom your posts are shown, whether they are paid advertisements or not. One of the determining factors in getting your posts showed the most people possible is engagement.
Engagement means not only are people seeing your post, but they are clicking on the link, liking it, or commenting on it. By having people actually interact with your social media content, you are showing both the platforms and fellow followers that you are a professional brand who posts quality content interesting enough to warrant a second of their intention. Engagement can help broaden your reach, improve your reputation, and grow as a brand.
Below are ways you can create amazing social media posts that drive engagement while promoting your studio’s offers.
Depending on the social media platform you’re working on, the length of your copy is going to vary. For Facebook, you’re competing against thousands of other brands similar to yours along with algorithms that have slowed the organic reach of brands’ posts dramatically over the last few years. To combat that, creating posts that hit the sweet spot in terms of copy length are going to get you the most views and engagement. Posts that contain 40 characters or less earn 86% more engagement. A study from Jeff Bullas found similar results, including that Facebook posts with 80 characters or less receive 88% more engagement.
When it comes to Instagram, the sweet spot is between 138-150 characters if you want to maximize the engagement on your Instagram posts. Even though images may be the star of Instagram, captions provide the context customers need. Asking questions, telling others to tag friends, and encouraging visitors to leave emojis in the comments compels people to engage with your brand. Make sure that your copy is as good as, if not better, than the pictures or videos you post.
How to Create Awesome Images
Creating awesome images is key for engagement on your social media posts. Social media is becoming increasingly visual and people respond to posts that are visually pleasing than others. Keeping this in mind, focus on creating stand out images to use in your social media posts to drive engagement and get the word out about your offers. Here are a few online tools that are easy to use when creating and editing images:
Additional Tips and Tricks
- Try disruptive vs responsive advertising
- Engage your audience by posting “member of the month” photos
- Increase your reach with giveaways and contests
- Create your own hashtag and encourage your followers to use it
- Reach out to brand ambassadors for partnerships
- Focus on quality over quantity
Promoting your offers on Facebook and Instagram is a great way to start building your social media presence. By focusing on content and imagery you can drive engagement on your posts and start bringing people into your studio.