Instagram has over 500 million users and it’s growing fast. It’s the perfect social media platform for yoga studios and pilates studios due to its emphasis on sharing inspirational and engaging visual content.
It’s especially appealing if your studio members are under the age of forty. There’s a high chance these students are already active on Instagram. As a yoga studio or pilates studio owner, you should be leveraging this social media asset.
Here are 5 easy to implement Instagram marketing tips for yoga and pilates studios.
#1 – Know Where to Showcase Your Content
On Instagram, there are two places where you can share photos or videos.
Instagram Feed: this is where you want to post your best professional photos and videos. Keep in mind that your content reflects your yoga and pilates studio brand. Posting on your Instagram Feed serves as a personal gallery for your yoga and pilates studio. The most successful Instagram users strive to produce a consistent look and feel to the posts in their feed. It’s also important to maintain a regular and consistent posting schedule.
Instagram Stories: this is where you can post casual content. Unlike your Instagram Feed, where items remain until you choose to delete them, photos and videos shared to your story vanish after twenty-four hours. This is the perfect place to share your yoga and pilates studio personality and daily life. The better your posts, the more likely your followers will look forward to your daily story content.
As a general marketing tip, be sure that everything and anything your share speaks to your brand image. The idea is to build your brand through social media and what you post on Instagram directly reflects your yoga and pilates studio.
#2 – Share Social Proof
Instagram is a great platform to showcase any social proof about your yoga and pilates studio. Consider posting recent student/member testimonials, reviews or endorsements. This allows potential students a first hand account of what other’s are saying about your yoga and pilates studio.
When it comes to Instagram, it’s all about creativity. Don’t be afraid to get creative with your review posts. Aside from traditional formats, consider simple texts or fun pictures students have sent your way.
The key is to engage your students and to actively ask them for their feedback. When your students are comfortable, they will be more apt to allow you to share their photos and stories.
#3 – Showcase Your Classes
Remember how nervous you were before visiting your first yoga or pilates studio class? It’s really helpful for potential studio members to see what it looks like inside your studio.
Use Instagram to share pictures of specific classes, such as hot yoga or “baby and me” classes. This doesn’t have to be a massive undertaking. Simply ask a member of your studio staff to snap a few photos or a short video while you (or your yoga teachers) teach.
Potential new yoga and pilates studio members want to see real photos of yoga and pilates. They want to see real people. Just remember, not everyone likes to be photographed without permission, so be sure to mention that you’ll be shooting.
#4 – Use CTA’s Wisely
Building a large following by regularly posting visually engaging content is an excellent marketing tip for your yoga and pilates studio. However, if you want to bring more students into your studio you need to develop a clear call to action (CTA).
On the other hand, excessively posting ads for your upcoming classes or workshops will turn people off. Aim for a comfortable balance so your audience can experience your content while remaining informed of upcoming events in your yoga and pilates studio.
CTA’s will help you generate more business. They don’t have to be overly “salesy,” but they should drive a sense of urgency in consumers. You want to give them a reason to come check out your yoga and pilates studio.
Once you’ve built your following on Instagram, consider investing in additional fitness marketing tools to get the word out. The right fitness software combined with your social media presence will grow your client base while retaining your current members.
#5 – Always Remain Authentic to Your Brand
As cliche as it sounds, above all else always remain true to your yoga and pilates studio brand. Your regular students love your yoga and pilates studio. They love your classes, the way you teach, your personality, and your unique character. Others will want to experience this too!
Leverage your Instagram presence to let all of the things your current students love to shine through to potential students. It doesn’t have to be perfect. Share the authentic life of your yoga and pilates studio. When you share the human side of your studio, others can relate.
Are you interested in learning how strong business management and fitness tracking software can help to streamline your organizational processes, boost revenues and set your fitness studio apart within your fitness market? Contact the experts at OneFitStop to learn more. We look forward to hearing from you.
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