Valentine’s Day is just around the corner. Have you already started brainstorming the special offers your fitness business will run in and around the day of love? Traditionally, when we think of Valentine’s Day most people immediately conjure up thoughts of candlelit, pre-fixe menu dinners, luxurious spa treatments, and intricate floral arrangements, but even the fitness industry can take advantage of this holiday. Here are a handful of special promotions your fitness studio can offer to make the most of this holiday!
Two is better than one. Valentine’s Day is the perfect time for your health club to push out enticing 2-for-1 deals. If you have a fitness facility, consider offering side-by-side training sessions for members, and one guest. Additionally, you could also offer members the chance to bring a guest to one class for free. Furthermore, you can build several couples classes into the schedule, and even sweeten the deal with a discount. Classes such as couples yoga, CrossFit, kickboxing, spin, or even Zumba are all excellent options.
Show a little more love to your members in February by setting them up with a discount on any class of their choosing or a deal if they upgrade to an annual membership. You don’t need to go overboard to show your appreciation, but rewarding your current members will foster brand loyalty and positively impact your bottom line in the long run.
Share the Love
If your business is on social media, you can easily create a post asking your audience what they love about your club or how your business has positively impacted their lives. Ask them to comment and share the post with their community. Entice your members with a reward for their participation like free swag, a discounted class pass, or complimentary guest pass.
Host a Giveaway
Alternatively, you can host a Valentine’s Day giveaway on your club’s Instagram or Facebook handle. Ask your members to enter by visiting a landing page on your website or commenting on your social media post and tag their partner/friends. When selecting grand prizes, ensure they’re on brand and hone your targeting to convert prospective members to clients. Gyms and fitness clubs could give away free memberships for a few months. Contests are always a great tactic to generate brand awareness and boost loyalty among your current members.
Valentine’s Day and Singles Awareness Day go hand in hand so don’t forget to include your single members in your holiday promotions. You can offer singles-only classes with a happy hour or a fun meet and greet after the class. You could also offer special ‘Galentine’s Day’ classes for women and their best friends looking to break a sweat with a funny and upbeat instructor.
Create a Member Self-Care Package
If you’re invested in your member’s wellness, you could consider teaming up with another local business, such as a massage therapist, nail salon, boutique, spa, juicing company, and create a “Member Self Care” package. What better way to show love to your members than with a great workout to complement a variety of wellness and self-care focused products and services they can treat themselves to at a discounted rate?
Gift cards are the bread and butter for any smart brand. Push your member’s to spread the love of health and wellness by purchasing a gift certificate. Make sure your customers are aware you offer them by displaying them front and center at your front desk and they’re easily accessible on your website.
Going into the season of love, make sure you consistently push your discounts, classes or social media contests out to your members. So, spread the love this season and grow your fitness business! Manage your Valentine’s Day promotions and marketing strategies through One Fit Stop. How can OneFitStop help your boutique fitness studio? Request a Demo to learn more.
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