Yoga is a continuously evolving practice. What will 2020 have in store for this 5,000-year-old exercise? You’ll need to be in the know of what’s hot and what’s not on the yoga trends scene. Why should these trends matter anyway? If you want to grow your studio, you should be invested in your client’s interests and anticipate their needs. Establishing a progressive studio entails keeping an eye on emerging trends. You can then apply these trends to your studio in a way that works for your business model. Here’s a look at some of the most popular yoga trends going into the new year:
Popular yoga trends among Yogis and young folks, Aerial Yoga has cultivated celebrity-like status. Aerial Yoga incorporates hammock-like strings or cloth with people hanging on them and performing on-mat or land poses. You can perform various inversions, backbends, stretches, and full-splits without straining your neck, hands, or back. This discipline affords Yogis the ability to preserve their joint and back health by remaining off the ground for the entire session. This makes Aerial Yoga accessible to a wide range of age groups and abilities including kids to seniors and folks with disabilities.
Restorative Yoga trends guide you to hold your position for an extended time while syncing your breathing patterns. The Yogic form uses bolsters, blankets, and even blocks to ensure proper support to the neck, back, and spinal alignment. Restorative Yoga’s primary selling point is to help counteract the effects of stress and a fast-paced life on your physical and mental well-being. Restorative Yoga gives participants the opportunity to delve deep into rejuvenating silence. The person can assume each pose with utmost gentleness and take the lesson one deep breath at a time.
In its beginning, Yoga was a practice invented by men, for men. However, in the Western world, it has been given a distinctly feminine slant resulting in men shying away from the practice. Broga places an emphasis on strength training, muscle toning and cardiovascular work to encourage men to give yoga a try. Gather feedback from your client base to gauge interest in a male-focused yoga class. Host a “bring a friend” night to attract more male clientele to your studio.
We know what you’re thinking but don’t panic! We’re not suggesting a strategy to draw clients away from your studio! However, people are gravitating towards the convenience of home workouts for more flexibility in our fast-paced lives. So, how can you profitably incorporate this trend into your business? You can live stream a select number of classes and make them accessible to members only. You can also offer workout tutorials on YouTube for prospective members to get a sense of your style before joining. Additionally, you could offer an alternative, slightly discounted membership and cultivate a separate revenue stream of online-only members. Any way you slice it, offering your clients accessibility, flexibility and the option to break a sweat from the comfort of their own home will appeal to your clients, build up your brand reputation, and boost profits.
The concept of fusion fitness classes is nothing new. From Yogalates (Yoga and Pilates) to Barre Concept (Ballet and Pilates) and now Yoga HiiT. This new flavor of yoga is an ideal fit for folks who want a fast-paced, high-intensity take on yoga. Critics have pointed out this hybrid takes away from the tradition of yoga, but it may be an attractive option for your fitness fanatic clients to ease their way into a new discipline. Yoga Hiit combines short, sharp bursts of activity with dynamic yogic stretching and balances to provide the best of both worlds.
ChromaYoga, also known as Light Therapy Yoga, aims to combat insomnia and anxiety by harnessing the healing properties of light and color, replacing the harsh blue light with alternative, warmer, and soothing color spectrums. This form of Yoga is primarily for regulating your sleep patterns by increasing the production of serotonin and depreciating the rate of release of the stress hormone called Cortisol. Scientific studies have supported exposing a human brain to red light aids with fatigue, sleeplessness, and mental health issues. The room lit by red and variating spectrums of light, calming music, and a cozy ambiance to maintain a sense of safety. The efficacy of Chroma Yoga is still up for debate within the yoga community. However, many Yogis maintain the red light exposure and a closed-room session provides a feeling of thriving in a cozy cocoon.
Yoga Trends 2020 points to innovations and tweaks in current practices in addition to making classes accessible to a wider demographic of people and online to accommodate home workouts. Prepare your studio to make the most of what’s trending for next year.
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